Google Flow is Google’s creative AI studio for generating and editing video and images. It brings together Google’s latest media models in one workspace and is currently seeing renewed search interest.
What is Google Flow?
Flow is designed for visual creation workflows rather than general chat. It supports text-to-video, frames-to-video, ingredients/references, video extension, video-to-video editing, Scenebuilder, image generation and upscaling, plus character and avatar workflows.
Which models does Google Flow use?
Google currently lists Gemini Omni, Nano Banana image models and Veo 3.1 among Flow’s core model families. Google says Omni Flash 1.2 supports higher visual quality, consistency, longer video lengths and duration-based pricing.
Is Google Flow free?
Yes. Google currently offers Flow without a paid Google AI subscription with 50 daily Flow credits. The free tier includes Gemini Omni Flash, Nano Banana Pro, Veo 3.1 and core Flow generation features, though feature availability varies by model and region.
Google Flow pricing
- Free: 50 daily credits.
- Google AI Plus: $4.99/month, 50 daily credits plus 200 monthly Flow credits.
- Google AI Pro: $19.99/month, 50 daily credits plus 1,000 monthly Flow credits.
- Google AI Ultra: starts at $99.99/month with 10,000 monthly Flow credits and higher limits, including 4K upscaling at that tier.
Google notes that prices can vary by market and that individual generations consume different credit amounts depending on the selected model and settings.
How to use Google Flow
- Open Flow with a Google Account.
- Choose whether you want text-to-video, frames-to-video or another supported workflow.
- Select the model, aspect ratio, resolution and duration available for your plan.
- Write your prompt and add reference images or frames if the workflow supports them.
- Generate, refine and continue the scene in Flow’s editing tools.
Who is Flow best for?
Flow is strongest for creators who want Google’s newest visual models in a unified workspace: filmmakers, social video creators, designers, ad teams and anyone experimenting with consistent characters or scenes.
Verdict
Google Flow is now one of the most complete Google-native AI creation environments because the free tier is genuinely usable and the paid plans scale into high-volume video and image creation.