Apollo.io vs Clay
See the two tools side by side before deciding which one fits your task.
A close match — the better choice depends on your task
Apollo.io is cataloged as best for b2b prospecting teams that want a large contact database plus outreach and enrichment, while Clay is cataloged as best for gtm and sales teams building highly enriched prospecting workflows from many data sources. Use the table and decision cards below to choose based on your exact workflow and pricing needs.
Choose Apollo.io if...
Choose Apollo when you want prospect data and outbound execution in one sales platform.
See full Apollo.io review →Choose Clay if...
Choose Clay when data quality and multi-source enrichment are more important than a simple one-click lead list.
See full Clay review →AI Finderz scores are editorial/catalog scores, not user-review scores. Pricing and product features can change; verify important details on the official website.