★ 9.3/10 AI Finderz scoreFreemiumAutomation

Clay

GTM and sales teams building highly enriched prospecting workflows from many data sources

Visit official site ↗

AI Finderz score9.3/10

PricingFreemium

Starting price$167/mo

Free planYes

GEO QUICK ANSWERS

Quick answers about Clay

What is Clay?

GTM data and workflow platform for prospect research, enrichment, signals, personalization and outbound automation using many data providers and Claygent AI.

Is Clay free and how much does it cost?

Clay has a free plan. Paid access starts at $167/mo at the latest catalog check. Pricing and usage limits can change, so verify the official pricing page before purchasing.

What is Clay best for?

GTM and sales teams building highly enriched prospecting workflows from many data sources

What are the best alternatives to Clay?

Apollo.io, Outscraper, TexAu.

OVERVIEW

What Clay is best for

Last checked: September 6, 2026

GTM and sales teams building highly enriched prospecting workflows from many data sources

GTM data and workflow platform for prospect research, enrichment, signals, personalization and outbound automation using many data providers and Claygent AI.

AI FINDERZ TAKE

Why consider Clay?

One of the strongest modern GTM tools and highly relevant to lead-generation intents.

Key features & workflows

✓Waterfall enrichment

✓Claygent AI research

✓Signals

✓Audiences

✓Email sequencing

✓Integrations

✓Bring-your-own API keys

Pros

Powerful enrichment
AI web research
Many data providers
Flexible GTM workflows

Cons / things to check

Steeper learning curve
Paid plans can be costly

✓

Choose Clay when

Choose Clay when data quality and multi-source enrichment are more important than a simple one-click lead list.

↗

Consider an alternative when

Paid plans are expensive for light or occasional prospecting.

PRICING SNAPSHOT

Clay pricing

Checked September 6, 2026

ModelFreemium

Starting paid price$167/mo

Free planAvailable

Free plan includes limited actions and credits; Launch begins at $167/month.

View official pricing ↗

Popular tasks

Use Clay for tasks such as:

RELATED AI PROMPTS

Prompts that work with Clay

Explore all prompts →

EDITORIAL VERIFICATION

How we evaluated Clay

AI Finderz separates product facts from editorial judgment. This profile uses the official product website and public product information where available, then adds task fit, pricing context, strengths, limitations and alternatives from the AI Finderz catalog.

Manually checked September 6, 2026Review status

AutomationPrimary category

6 tasks · 7 featuresCoverage in this profile

Freemium · free plan availablePricing snapshot

Primary source: official product information ↗. Product capabilities and prices can change after our last check.

Read the AI Finderz editorial policy and review methodology →

How AI Finderz ranks this tool

The AI Finderz score is an editorial/catalog score based on task relevance, catalog priority, use-case coverage and manual curation. It is not a user-review rating. Pricing, limits and product features can change, so important purchase decisions should always be checked against the official website.